Practical writing on B2B data quality, prospecting, and building a clean go-to-market motion.
What Apollo, Hunter and Crunchbase each actually do, what the three of them cost together in 2026, how far the free tiers get you, and where stitching them by hand stops being worth the time.
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Seven methods for finding a founder's email, ranked by how often they actually work, the common address patterns, what the free tiers of Hunter and Apollo really give you, and how to verify before you send.
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A step-by-step method for building a B2B email list that actually delivers: defining the ICP, sourcing contacts, verifying before sending, and the legal rules that apply under GDPR and CAN-SPAM.
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What revenue intelligence platforms actually do, real 2026 pricing for Gong and Clari including the platform fees and renewal escalators buyers miss, and how to tell whether your team is big enough to need one.
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The full verification ladder from syntax to mailbox-level checks, what bounce rate is actually safe in 2026, real per-email pricing for ZeroBounce, NeverBounce and MillionVerifier, and how to handle catch-all domains.
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A comparison of the sales intelligence tools B2B teams actually use in 2026, with real published pricing for Apollo, ZoomInfo, Hunter, Crunchbase and Clay, plus what each one is genuinely good at.
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What B2B contact data actually contains, how fast it goes stale (2.1% per month), what the verification statuses really mean, and how to judge a provider before you pay for a year of it.
Read more →Occasional, practical notes on B2B data and prospecting. No spam.